Episode stack: https://stackl.ist/4gT1TfZ

Nick started as Stacklist's growth lead the same week Ivanha started in marketing. A month in, they compared notes and it turned into an honest look at what it takes to sell something people don't have a word for yet.

They talk about where the outreach is going, why real estate is the first focus, and what's landing versus what isn't. From there they get into the challenges, the tests, and the month-one learnings.

In this episode:

[0:00] The growth motion so far
[1:00] Why we're starting with real estate
[2:41] What we learned about our ICP
[4:23] Selling through an existing network
[5:14] The hardest part: no category to sell into
[7:04] Getting found in AI answers
[8:42] Why helping outperforms pitching
[13:21] What actually lands on a demo
[17:24] The bet we're making